Page 8 - Boca Exposure - January '25
P. 8

Page 8, Boca Exposure
      Book Review



      Pinpoint: How GPS Is                              and Japan more                                     navigational aid, explorers in canoes found tiny oases
                                                        accurate. Although
                                                                                                           scattered across one-third of the planet, an expanse nearly
      Changing Technology, Culture,                     the facts were kept                                as vast as Europe and Asia combined.”
                                                                                                             • As part of its ongoing attempts to prevent civilians
      And Our Minds                                     from civilians at                                    from  deriving  the  full  benefits of  GPS  technology the
                                                        home, the truth was
                                                        that  the Army Air                                 Pentagon in April 1990 established a two-tier coding to
      By Nils A. Shapiro                                Corps’ doctrine of                                 enable the satellite service. The restricted one was labeled
         Nils began his career                          high-altitude bombing                              SA, which stood for select availability and was reserved
      as marketing director for                         to avoid hazardous                                 for the military. Four months later Iraq invaded Kuwait
      a major book publisher.                           daytime raids resulted                             in Desert Storm and a private American company, which
      He has since edited the                           in targets often being                             had developed a highly efficient small received called
      authors’ manuscripts for                          missed by more than a                              the Trimpack,  filled  a  Pentagon  order  for  1,000  units
      more than 20 published                            mile.                                              that enabled U.S. forces to know where they were in the
      books, written more than                             And then, for                                   open spaces of the desert, providing one’s latitude and
      200 book reviews, served                          decades, the military                              longitude, directions to another location and even store the
      as publisher of several                           rejected to the point                              GPS coordinates of special battle maneuvers. In order to
      million-plus circulation                          of sabotaging at every                             do so it needed to have Pentagon clearance for SA access.
      national magazines, created                       opportunity the use of GPS for civilian purposes! This is   But when that company ran out of their Trimpacks another
      the official yearbooks for teams in Major League Baseball,   one of the most frustrating themes that runs through much   firm, Magellan, offered a substitute of their own that could
      the National Football League, National Basketball   of the book, a constant example of the shortsightedness   provide most of the same benefits. “Despite a price tag of
      Association and National Hockey League, and “retired”   of the American military in its obsessive concern about   $1,000 soldiers wanted these Magellans—even if they had
      as president of a successful telecommunications company.   technology getting into the hands of an enemy. It was left   to pay for them out of their own pockets. Their families
         As miraculous as is the now common practice of being   to private industry to do the job.         called the company, which directed them to marine retail
      guided by an invisible voice as you drive miles through      Interestingly, one of the individuals who played a role   outfits. The most enterprising soldiers would manage to
      streets and down highways, making left and right turns   in its development was an immigrant who, hating and   call Magellan directly from the Gulf and arrange for the
      on command  until  you  arrive  at  your  predetermined   fearing Ayatollah Khomeini, fled from Iran hoping to   company to ship the receivers directly to them.”
      destination, the true background story of how this   work hard and bring his wife and children to the U.S. He      • When the private companies began to develop GPS
      technology—the Global Positioning System (GPS)—was   was hired in 1981 by a tech firm, Trimble Navigation, was   technology their focus was on the mariner (boaters’) market,
      created and developed is equally extraordinary, and it is told   fascinated by the concept of GPS and was instrumental   not automobile drivers. In 1989, Gary Burrell and Min Kao
      here in impressive detail thanks to the clearly exhaustive   in the introduction three years later of their first GPS   started their Garmin Company (named from the first parts
      depth of research by author Greg Milner. After 266 pages   receiver.                                 of both their names) and soon proved them wrong. “By
      of text there are an additional 50 reference pages.     • The book’s first two chapters are fascinating in   2006, Garmin controlled 60 percent of the U.S. [market] for
         I must state at the outset that so fascinating to me is   describing centuries of mankind’s search for an answer   navigation equipment. Americans bought five million Garmin
      the way that the GPS technology is able to provide its   to the question, “Where am I?” On a planet that consists   GPS receivers that year, as the company posted $1.68 billion
      driving directions to the general public. I was sufficiently   more of water than land, with no identifiable markings   in sales, a 64 percent increase from 2005. Fully half of the
      intrigued to keep turning the pages to the very last one,   and a flat surrounding horizon, travelers on the open ocean   company’s revenue came from GPS units, with sales in that
      even though, because of other important events in GPS’s   were forced to reckon by the sun, moon and stars.   segment growing at an astounding 140 percent annually.”
      history and other ways in which it is used, the author took      As the author notes, “In seafaring and navigational   U.S. News & World Report Magazine credited Garmin with
      many narrative detours that (ironically, considering this   terms, while the Europeans were discovering fire, the   opening up a new consumer category.
      book’s subject matter) it frequently left a “non-techie”   Polynesians had already split the atom. They crossed      I may have gotten lost a few times learning about GPS
      like me lost for a while.                         the ocean in canoes roughly 60 feet long, built from   in these pages because of my low technical IQ, but you
         But it has been well worth the trip. And here are just   hollowed-out trees, with sails made from woven leaves.   shouldn’t let that stop you from heading straight for a
      a few of the hundreds of things you will learn here to   … And yet, with no compass, sextant, or any other modern   copy of this book.
      underscore my recommendation that you dip into Pinpoint
      … especially if your technology IQ exceeds mine.
         • There is a constellation of 31 GPS satellites orbiting
      more than 20,000 kilometers above planet Earth. Every
      few minutes 16 U.S. Air Force monitoring stations around
      the  world,  from  Kwajalein Atoll  in  the  Pacific to  the
      South of England, collect data from satellites coming
      over the horizon, noting speed and trajectory based on
      1,200 different protocols that tell how the satellite is
      performing. There is no room for error. Among other
      uses, all the world’s atomic clocks base their timing on
      these satellites. And for drivers, if a satellite’s timing is
      off by one millionth of a second the directions can send
      a driver as far as 200 miles from the desired destination!
         • America’s first interest in developing a technology
      that  would  later  become  GPS  began  in  earnest  during
      World War II. Its purpose: to kill people more efficiently
      by making our airplanes’ bombing raids over Germany
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