Page 6 - Boca Club News - December '24

Page 6, Boca Club News
Kaye Communications Wins 10th Bernays Award

For PR Excellence: 2024 Best Special Event

Kaye Communications
PR & Marketing (KCOM-
PR) has won another
coveted Bernays Award
from the Gold Coast
Public Relations Council,
this time in the 2024 Best
Special Event category.
The firm was recognized
for its visioning, ideation
and work to inspire and
engage all generations
in amplifying kindness
in South Florida
and beyond with the Full Cast of Performers from Concert-4-Kindness
“Concert-4-Kindness,”
an Intergenerational “We KCOM-PR Principals, Jon and for “building a solid reputation for serving a variety of business,
Are the World”-style Bonnie Kaye lifestyle and nonprofit clients over the years.”
community event. • Best Special Event: Moms &; Pups “Bark and Brunch,” a
KCOM-PR conceived, branded, produced and marketed fun, fan and fund-raiser to benefit Tri-County Animal Rescue’s
this pro bono project to increase positioning, awareness, “Together Fur-ever” Medical Fund.
engagement and fundraising for FAU Dorothy F. Schmidt • Best PR Campaign by a Small Company/Firm: “The New
College of Arts and Letters. This is the firm’s 10th Bernays Way to Club” brand and marketing reinvention campaign for
Award presented by the Gold Coast Council, the largest Boca Lago Golf & Country Club.
independent organization in South Florida of PR, marketing • Best PR Campaign by a Small Company/Firm: “Women
and communications professionals from Palm Beach, Build” initiative for Habitat for Humanity of South Palm Beach
Broward, Martin and Dade counties. Its prestigious Bernays County.
Awards program serves as the “Regional Oscars” for the • Best PR Campaign by a Small Company/Firm: BEE
South Florida PR industry. The judges panel annually consists Positive Now campaign for Broken Sound Club.
of journalists and former and current PR executives. To ensure KCOM-PR Principals Jon and Bonnie Kaye with C4K • Best Special Event: Inaugural Boca Raton Mayors
impartiality, none are members of the Council. Headliner Montana Tucker and Presenting Sponsors Marilyn Ball presented by the Rotary Club Downtown Boca Raton
“The stature of the others in the special event nomination and Jay Weinberg. (conceived and produced pro bono by KCOM-PR) to benefit
category this year made the win so much more gratifying,” the health and wellness needs of Boca Raton’s nonprofits.
shared KCOM-PR Founder, President and Chief Strategist or exceeded. They were achieved by delivering a nationally • Nonprofit/Charity Project or Campaign (Budget under
Bonnie S. Kaye. renowned headliner with 14 million social media followers; $100,000): The Great Doggie Dine-Out & Paws Fest “peeps
Contenders in the Best Special Event category included 120 multi-cultural, multi-generational performers and speakers; and pups” event to raise “fans and funds” to benefit client
Discover the Palm Beaches, Cultural Council for Palm Beach 800 attendees; 22 community partners; eight Florida Atlantic Tri-County Animal Rescue (TCAR).
County, and Palm Beach Civic Association. University partners; 40 high-profile host committee members; • Best Project on Behalf of a Nonprofit Organization:
The Concert-4-Kindness Event Presented by Marilyn pre-event outreach and engagement with 50+ community “Our Legend, Her Legacy”: Countess de Hoernle’s 100th
and Jay Weinberg featured more than 130 Performers, organizations; 22 sponsors; Palm Beach and Broward County Birthday Gala and Community Celebration presented by the
Presenters and Storytellers to Inspire a Kinder World. Within school board collaboration including 185+ entries submitted for Order of St. John to benefit five area nonprofits selected by
an expedited four-month lead time KCOM-PR’s principals, its “Expressions of Kindness” multi-arts student showcase and the Countess.
Bonnie and Jon Kaye, served as the pro bono visionaries, co- assemblies (500+ students) with headliner; significant performer, • Best PR Campaign by a Large Company or Firm: The
chairs and producers, conceiving this “awareness, fan, fund- audience, partner, host committee and FAU relationship echo/ $100 Hamburger campaign to debut the Old Homestead
raising” concert event and recruited GenZ singer, dancer, news shares, and 250+ media placements on various platforms. Steakhouse at the Boca Raton Resort & Club that benefited
actress and social media influencer Montana Tucker— who 10th Bernays Underscores KCOM-PR’s Make-a-Wish Foundation; achieved $1.7 million in
has opened for such icons as Jennifer Lopez, Flo Rida, Ciara Successful Track Record international broadcast coverage alone within the first 48
and Pitbull — as the headliner and emcee. In addition to the win this year, KCOM-PR has won earlier hours of debut.
Known for using her music and social platforms with Bernays Awards for the following projects and campaigns on For more information about KCOM-PR, call (561)
14 million followers to promote kindness/anti-bullying behalf of business and nonprofit organizations: 392-5166, visit www.kcompr.com, www.kcompr.com/
missions, Boca native Tucker had recently been featured on • Bernays PR Star Award presented by the Gold Coast testimonials/and www.facebook.com/kcompr or email
ABC’s Good Morning America and other outlets about her Council president for best overall and long-standing excellence SmartStrategiesStart@kcompr.com.
Holocaust docuseries for the TikTok Generation: “How to
Never Forget,” which retraced her family roots in Poland.
Tucker was joined by more than 130 concert collaborators
hailing from diverse backgrounds, life experiences and
arts disciplines for the engaging, interactive multi-arts,
intergenerational Concert-4-Kindness, which was hosted by
FAU’s Dorothy F. Schmidt College of Arts and Letters.
All of the performers, storytellers, presenters and KCOM-
PR donated their time, talent, insights, and community HAPPY HOUR: MON - THURS, ALL DAY AT BAR ONLY
outreach to inspire collective empathy, compassion, Happy Hour
acceptance, kindness, unity and light. These included an MON - FRI 3 - 6 PM Mon. - Thurs.
internationally renowned bilingual music/film duo, FAU
faculty/students and area youth and senior arts groups FULL INDOOR At Bar Only All Day
performing songs, dance, instrumentals, poetry, talks AND OUTDOOR Mon. - Fri. 3 - 6 pm
intermingled with “kindness” cameos by Tucker’s celebrity
friends in entertainment, business and influencer industries. (COVERED PATIO) LUNCH SPECIALS
A highlight of the initiative was the Concert-4-Kindness
“Expressions of Kindness” Multi-Arts Student Showcase BAR AND DINING EVERY DAY
competition and school assemblies featuring Tucker presented
$
by the College of Arts and Letters’ Arthur and Emalie Gutterman starting at 11
Family Center for Holocaust and Human Rights Education.
The successful concert was intentionally held during
Martin Luther King, Jr. weekend. It spotlighted the College of
Arts and Letters’ cultural arts disciplines and multidisciplinary
education focusing on human rights, conflict de-escalation,
ethics and diplomacy, leadership training and peacemaking.
Proceeds benefited the “Make a Difference Fund” at FAU
to support scholarships and programs in the related disciplines
that will later be housed in the College’s future Kurt and
Marilyn Wallach Holocaust and Jewish Studies building
that will include FAU’s Peace, Justice and Human Rights
Center, a university-wide effort that unites scholars, students,
practitioners and community leaders engaged in the themes
of social justice, human rights, peace and nonviolence.
Resonating Results Delivered Beyond Expectations
Increased “kindness” amplification, awareness/education,
positioning, engagement, fundraising objectives were met and/