Page 22 - Abacoa Community News - October '24

Page 22, Abacoa

Science On The Cutting Edge from page 21
Ask Max from page 1 for Neuroscience. In addition to student activities,
Ask Max provides hands-on training for teachers, and
participates in community outreach events throughout
Palm Beach County. For more information on the Ask
Max Program, visit https://www.mpfi.org/community/
education-outreach/classroom/.

FAU And Islamorada Why “Ask Max”?

Beverages Launch Paradise as “Ask Max,” brings vibrant, hands-on neuroscience
Our custom-outfitted van, affectionately known
Lager Craft Beer activities right to you. Led by experts, these sessions not
only teach but inspire, showing science as a playground
By Joshua Glanzer of curiosity. Ask Max is equipped with high-quality
Florida Atlantic University (FAU) has partnered with importance of engaging science education for young scientific tools like dissection microscopes and gel
Islamorada Beverages to launch Paradise Lager, the official students. “Studies have shown that if a student is electrophoresis kits, ensuring a stimulating educational
craft beer of the Owls. The beer will debut in athletic venues, not excited about STEM by middle school, they are experience right at your doorstep.
including FAU Stadium, and will be sold in select retail unlikely to pursue it as a career. As students age between Our Impact
locations across the tri-county area in the coming weeks. grades six and 12, especially among girls, interest in In the last year alone, our educational outreach reached
STEM drops by as much as 66 percent. But thanks to more than 9,000 students and community members, with
the incredible educators in our Palm Beach County a significant focus on underserved schools. By bringing
schools, and with the help of programs like the one we Ask Max to you, we aim to inspire even more young
are here to celebrate minds, especially those in areas with interest in or limited
today, we are going to access to high-quality STEM resources.
change that,” he told As part of the Max Planck Society, the No. 1
the crowd. biomedical nonprofit in the world, the Max Planck
Ask Max was Florida Institute for Neuroscience brings unparalleled
created with two scientific expertise and a history of effective community
leadership donations engagement. Programs are approved by the Palm Beach
from the Stiles County School District.
Nicholson Foundation About Max Planck Florida Institute for Neuroscience
and the J&S Pew Family Foundation. John and Stephanie The Max Planck Florida Institute for Neuroscience
FAU’s new official beer can design evokes the university’s Pew joined Dr. Fitzpatrick, Superintendent Burke, (MPFI) is a not-for-profit research organization and part
ambiance. Photo by Alex Dolce Principal Evans and of the world-renowned Max Planck Society, Germany’s
School Board Chair Karen most successful research organization with over 84
Islamorada Beverages shares a deep connection with Brill for a ribbon cutting institutes worldwide. Since its establishment in 1948,
FAU as three of its four founders are proud alumni, including for MPFI’s new Ask Max 31 Nobel laureates have emerged from the ranks of
Tyrone Bradley, president of the company; Chris Trentine; and Van, a colorful vehicle its scientists. As its only North American institution,
Whitney Trentine. designed to transport MPFI provides exceptional neuroscientists with the
“It’s amazing to see the transformation of a vision a year ago sensitive microscopes and resources and technology to answer fundamental brain
to reality with the creation of Paradise Lager, Florida Atlantic’s other STEM resources to development and function questions. MPFI researchers
newest license product,” said Dexter LaMont, assistant vice schools. employ a curiosity-driven approach to science to develop
president of brand development, licensing and marketing Following the ribbon new technologies that make groundbreaking scientific
at FAU. “We are truly excited about the collaboration with cutting, MPFI Education discoveries possible. For more information, visit https://
Islamorada Beer Company, whose founders bleed the ‘blue Outreach staff held www.mpfi.org/.
and red’ of Florida Atlantic University. Paradise Lager will be science demonstrations for
a welcome addition to the gameday experience and the Owls more than 570 students
fan base throughout South Florida.” between grades 1 through
Paradise Lager’s crisp taste evokes the university’s 5, while Kindergarten
ambiance, surrounded by palm trees and the allure of the world- and preschool students
class beaches near the university’s six campuses dotted along enjoyed “Dress Like a
more than 100 miles of southeast Florida’s coastline. FAU’s Scientist” activities.
main campus in Boca Raton is just 1.8 miles away from the A s k M ax is an
Atlantic Ocean. entirely donor-funded
“Partnering with Florida Atlantic University to create program from the Max
Paradise Lager is a natural fit for us at Islamorada Beverages,” Planck Florida Institute
said Bradley. “Our company was founded with the principles
instilled in us during our time at Florida Atlantic – primarily
our core values of innovation, a commitment to excellence, and
a deep connection to community. Paradise Lager is more than
just a beer; it’s a celebration of our shared roots, a toast to the
vibrant, laid-back culture that makes South Florida so unique,
and a testament to Florida Atlantic University’s commitment
to its students – past, present and future.”
The unique and distinctive design of the can is highlighted
by a coastal sunset theme, which includes Florida Atlantic’s
branding and features the palm trees that are abundant on the
school’s campuses. A brief history of the Florida Atlantic-
Islamorada connection is printed on every can.
Both athletics and the university will share in the proceeds
of royalties generated from the sales of Paradise Lager. The FRI: 4pm-10pm
beer will be sold at FAU Stadium, as well as all athletics events
serviced by Chartwells. It also will be available at Publix and SAT: 11am-10pm
Total Wine & More store locations throughout Boca Raton, SUN: 11am-8pm
Delray Beach, Fort Lauderdale, Deerfield Beach and Pompano
Beach, with further regional retail distribution possible. The
beer will also be served at local Hooters, Duffy’s Sports Grill,
Flanigan’s, as well as other local bars and restaurants. 1267 Main Street,
Jupiter, FL 33458
FREE ADMISSION
FREE ADMISSION
FREE PARKING