Page 11 - Hobe Sound Relections - January '25

Hobe Sound, Page 11

spoTliGHT

Treasure Health Names Lisbet “We are excited to have Liz accept this expanded role
Vandenberg Chief Financial and oversee the financial operations of our combined
organization,” said Treasure Health President and CEO
Officer Jackie Kendrick, CHPCA. “Liz’ financial acumen
and experience in merger and acquisitions will enable
Treasure Coast Hospice and St. Francis Reflections to
Expanded Role Oversees Treasure Coast further its strategic plans for growth while continuing
Hospice And St. Francis Reflections our commitment to deliver compassionate hospice and
Lifestage Care palliative care to our respective communities.”
“I’m thrilled to take on this expanded role and look
Treasure Coast Hospice (TCH), a Treasure Health service, forward to working with the teams at Treasure Coast
and St. Francis Reflections Lifestage Care (SFR) recently Hospice and St. Francis Reflections to successfully
announced the promotion of Lisbet “Liz” Vandenberg to implement their strategic financial and growth initiatives,”
chief financial officer (CFO), effective December 2. Currently said Vandenberg. Executives International (FEI), the United Way of Southern
serving as CFO/COO for St. Francis Reflections, Vandenberg’s Vandenberg brings more than 30 years of extensive Nevada, the Latin Chamber of Commerce and the College
promotion reflects the long-term growth and strategic initiatives accounting and financial experience to the position, of Southern Nevada Foundation Board of Trustees.
of the recently finalized partnership between Treasure Coast- including more than 20 years serving as a chief financial Vandenberg holds a Bachelor of Arts in Business
based Treasure Coast Hospice and Space Coast-based St. Francis officer. Prior to joining St. Francis Reflections Lifestage Administration from the Universidad de Oriente, Venezuela
Reflections. In her new role, Vandenberg will be responsible for Care in 2022, Vandenberg served as the chief financial and a master’s degree in business administration from the
oversight of all aspects of the combined hospice and palliative officer for the largest nonprofit hospice in Southern Nevada. National University, Irvine, California.
care organization’s financial operations, reporting, budgeting Strongly committed to her profession and community,
and accounting processes. Vandenberg has served as a board member of Financial

Book Review from page 10 in April 1990 established a two-tier coding to enable the directly from the Gulf and arrange for the company to ship
satellite service. The restricted one was labeled SA, which the receivers directly to them.”
• The book’s first two chapters are fascinating in describing stood for select availability and was reserved for the military. • When the private companies began to develop GPS
centuries of mankind’s search for an answer to the question, Four months later Iraq invaded Kuwait in Desert Storm and technology their focus was on the mariner (boaters’) market,
“Where am I?” On a planet that consists more of water than land, a private American company, which had developed a highly not automobile drivers. In 1989, Gary Burrell and Min Kao
with no identifiable markings and a flat surrounding horizon, efficient small receiver called the Trimpack, filled a Pentagon started their Garmin Company (named from the first parts
travelers on the open ocean were forced to reckon by the sun, order for 1,000 units that enabled U.S. forces to know where of both their names) and soon proved them wrong. “By
moon and stars. they were in the open spaces of the desert, providing one’s 2006, Garmin controlled 60 percent of the U.S. [market] for
As the author notes, “In seafaring and navigational terms, latitude and longitude, directions to another location and navigation equipment. Americans bought five million Garmin
while the Europeans were discovering fire, the Polynesians had even store the GPS coordinates of special battle maneuvers. GPS receivers that year, as the company posted $1.68 billion
already split the atom. They crossed the ocean in canoes roughly In order to do so it needed to have Pentagon clearance for SA in sales, a 64 percent increase from 2005. Fully half of the
60 feet long, built from hollowed-out trees, with sails made from access. But when that company ran out of their Trimpacks company’s revenue came from GPS units, with sales in that
woven leaves. … And yet, with no compass, sextant, or any other another firm, Magellan, offered a substitute of their own that segment growing at an astounding 140 percent annually.” U.S.
modern navigational aid, explorers in canoes found tiny oases could provide most of the same benefits. “Despite a price tag News & World Report Magazine credited Garmin with opening
scattered across one-third of the planet, an expanse nearly as vast of $1,000 soldiers wanted these Magellans—even if they had up a new consumer category.
as Europe and Asia combined.” to pay for them out of their own pockets. Their families called I may have gotten lost a few times learning about GPS in
• As part of its ongoing attempts to prevent civilians from the company, which directed them to marine retail outfits. The these pages because of my low technical IQ, but you shouldn’t
deriving the full benefits of GPS technology the Pentagon most enterprising soldiers would manage to call Magellan let that stop you from heading straight for a copy of this book.

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