Page 5 - Martin Downs Bulletin - August '24

Martin Downs, Page 5

Arts & eNtertAiNmeNt

Florida Ranches Calendar, The first Ranch Calendar featured photographs of “As the calendar was produced each year,” Cox recalls,
“we focused on using it as a teaching tool to educate the public
the Adams Ranch – half taken by Carlton Ward, Jr., and
Celebrating 20 Years In the other half photographed by Alto “Bud” Adams, Jr. as well as Florida state legislators, specifically, on the critical
Production, Invites Amateur The iconic patriarch of the Adams Ranch, Bud Adams role working ranches can play in protecting our state’s natural
environment. With so many people moving to Florida from
was a distinguished Florida rancher renowned for his
Photographers To Contribute environmental stewardship and significant contributions out of state, and so many urban residents already in state, it
wasn’t surprising how little residents knew about the state’s rich
to the cattle industry. As a leader in land conservation, he
To 2025 Calendar worked tirelessly to preserve Florida’s natural habitats legacy of America’s first cowboys and cattle ranchers and their
and promote sustainable ranching practices. Adams was contributions towards environmental preservation,” Cox added.
In today’s digital world why would anyone care about also a skilled amateur photographer known for capturing “We realized people wouldn’t be interested in supporting
a classic wall calendar? For the Florida Ranches Calendar, stunning images of Florida’s landscapes and wildlife, something they knew nothing about – and had never
the answer is easy. For 20 years, the award-winning which helped raise public awareness about the importance experienced. The beautiful and extraordinary photography,
calendar has been showcasing stunning photography of preserving the environment. coupled with informative descriptions about each image,
alongside compelling information about the environmental showcased ranches around the state and opened people’s
stewardship of Florida’s working cattle ranches. Now eyes, minds and hearts to what we’ve got and what we need
amateur photographers can be part of this remarkable and to do to preserve it,” added Ranieri.
important calendar by participating in a call for photos. Twenty years later, the calendar has grown to become a
Point of pride for ranchers and a tool to communicate to source of pride for the Florida Cattlemen’s Association as
other Floridians and decision makers about the importance it recognizes the state’s oldest environmental stewards. The
of Floridians calendar itself also helped to launch what is now the Florida
The Backstory. The genesis of the first Florida Ranches Wildlife Corridor initiative and Wildpath.
Calendar was conceived in 2005 as part of the Florida Call For Photos. The Florida Ranches Calendar has
Cattlemen’s Association’s goal of creating a tool that could be launched a call for photos to invite the public to submit their
used to educate the public about the importance of Florida’s best images of working cattle ranches for consideration in the
ranches to the state’s economy, heritage and environment. 2025 calendar. The statewide photo contest gives amateur
At the time, the Adams Ranch in St. Lucie County was part photographers across Florida an opportunity to be showcased
of pioneering a new program where development would alongside photographs from Carlton Ward Jr. and his talented
help pay for conservation, creating value and incentives Adams Ranch, 2005 - Captured by Carlton Ward Jr. team at the nonprofit Wildpath. Wildpath uses visual storytelling,
for ranchers to remain in agriculture. The idea behind the photography and public outreach efforts to raise awareness
program was to balance the need for Florida’s future growth “The first calendar was a tribute to Bud Adams and about the importance of preserving Florida’s natural habitats
with the need to protect Florida’s natural and rural landscapes the Adams Ranch and his legacy in both the agricultural and wildlife – specifically the Florida Wildlife Corridor.
and help sustain agriculture. and environmental communities,” explained Stacy Weller The photo contest closed on July 7. For details go to
There were four key supporters of the calendar from its Ranieri, president of the Firefly Group, the public relations floridaranchescalendar.com/contest.
earliest days: the Florida Cattlemen’s Association; Family and marketing firm that publishes the calendar. Sponsorships to support the underwriting of the calendar
Lands Remembered; The Firefly Group; and Carlton Ward “After that first calendar made such a positive impact design and print production are also being accepted at
Jr., eighth generation Floridian and renowned photojournalist in increasing awareness about the importance of Florida’s this time. For more information on sponsorship, visit
who has since gained international recognition for his nature working cattle ranches, the concept was expanded to floridaranchescalendar.com/sponsor.
photography and videos and his efforts to save Florida include working ranches throughout Florida. Firefly has The calendar has become a favorite holiday gift for businesses
wildlife and wildlife habitats. Since the calendar’s inception, been producing the calendar ever since with continued and individuals throughout Florida and frequently sells out.
nearly 150 different sponsors have supported its production support from the Cattleman’s Association, Family Lands For more information, visit floridaranchescalendar.com,

including ranches, cattlemen, environmental organizations, Remembered, Carlton Ward Jr., the folks at Wildpath and follow the calendar on Facebook and Instagram at facebook.
engineering and planning firms. many others,” added Ranieri. com/FloridaRanchesCalendar.

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